NUSA DUA (April 26, 2017) – Siloam Hospital Group, Indonesia’s leading healthcare provider has formalized a brand merger with BIMC Hospital Nusa Dua, one of the country’s most respected medical facilities located in the upmarket and long-established tourism destination of Nusa Dua.
At a recent press conference BIMC Director, Dr. I.A. Made Ratih Komala Dewi, MMR unveiled the rebrand as “BIMC Siloam Nusa Dua.” In 2013, Siloam Hospitals acquired BIMC and its two Bali medical facilities that operated independent of Siloam Hospital Bali located on Sunset Road. “Now is the time for BIMC Siloam Nusa Dua to begin providing affordable, quality healthcare to the local market – essentially all of Bali’s communities now have greater access to all hospitals in the group including this fine facility.”
Since opening in 2012, BIMC Nusa Dua has been considered the island’s most trusted medical facility amongst tourists and the expatriate community for both elective and non-elective treatments. The two-floor BIMC Nusa Dua Hospital, set in lush and manicured surroundings, is the only medical facility within easy reach of Nusa Dua and the tourism enclaves of Tanjung Benoa, Jimbaran and Uluwatu.
BIMC recently earned the national accreditation, PARIPURNA, from KARS (Hospital Accreditation Committee) in March 2017, the second accreditation for the medical facility. The first was awarded by the Australian Council on Healthcare Standards International (ACHSI), an independent, not-for-profit organization that closely examines and assesses hospitals before providing accreditation. Its surveyors look at the many details of a facility’s infrastructure, policy, protocols and staff along with the role the facility plays in a community.
Director Network, Reach and Development Siloam Hospitals Head Office, Kamaljeet Singh Gill says the merger will generate a positive market reaction once awareness and trust are built. “We are expecting a 40% conversion rate of total patients from local communities,” he says. “To support the awareness of the brand merger, BIMC Siloam add more specialists practice within hospital with more affordable prices without compromising healthcare quality.”
Dr. Ratih and her colleagues recognize that when hospitals merge consolidating parts can become complicated, namely brand equity, public opinion, and internal buy-in are all pieces of a larger puzzle with no one-size-fits-all solution. As part of the BIMC marketing management strategy, the merger will take on a humble approach, one that will embrace the hospital’s history and explain how it will shape Bali’s collective future all while maintaining core values and acting as a partner within the community.
“We believe the rebrand isn’t just a logo, it’s an experience and one that’s shaped by every doctor, nurse, and associate who delivers it and with this all our stakeholders are on board,” says BIMC Marketing Manager, Ms. Fransiska. “The alignment requires a deliberate, hands-on approach, simply because people in the Bali community will pay attention and patients will want to know that we’re centered on their needs.”
The BIMC Siloam polyclinic will accept patients (KTP and KITAS holders) from Monday to Saturday. Specialists practicing in the BIMC polyclinic include internal medicine specialists, ENT specialists, pediatricians, dentists, anesthesiologists, obstetricians & gynecologists, cardiologists, neurologists, general & orthopedic surgeons, and surgical oncologists.
As part of its rebranding awareness campaign, BIMC Nusa Dua has scheduled an open house for the general public in the upcoming month, to see firsthand its facilities and inquire about it services.